MYTHS DEBUNKED
(Espaņol)
(Espaņol)
Myth: "There are no great Spanish radio people, so we can't flip a station. Who would program it?"
Truth: No matter the language, great radio people aren't born, they're trained.
Myth: "Spanish PD's are unsophisticated and don't know how to use research."
Truth: Research? You mean weekly call out? AMT's? Perceptual Market studies? Not only are we experts at setting up and running research departments, we also know how to implement , strategize and execute.
Myth: " Spanish is Spanish - it's all the same."
Truth: A Spaniard can have a conversation with a Peruvian he or she just met, just like a "New Yorker" and " Texan" - they could have a conversation - but the accent, culture, likes and dislikes might be totally different. Don't worry, we have it covered!
Myth: "My company doesn't know the first thing about Spanish radio."
Truth: "Spanish is a language, not a format. If your company knows how great radio should sound, let us help you with the translation.
Myth: "There's already a Spanish broadcaster in my market, we won't have the talent / people to compete."
Truth: We've worked with some of the biggest companies in Spanish radio, trust us, you can compete and win!
Myth: "All Spanish DJ's have big voices and sound like Dracula!"
Truth: Uhh, we can help there too!
Truth: No matter the language, great radio people aren't born, they're trained.
Myth: "Spanish PD's are unsophisticated and don't know how to use research."
Truth: Research? You mean weekly call out? AMT's? Perceptual Market studies? Not only are we experts at setting up and running research departments, we also know how to implement , strategize and execute.
Myth: " Spanish is Spanish - it's all the same."
Truth: A Spaniard can have a conversation with a Peruvian he or she just met, just like a "New Yorker" and " Texan" - they could have a conversation - but the accent, culture, likes and dislikes might be totally different. Don't worry, we have it covered!
Myth: "My company doesn't know the first thing about Spanish radio."
Truth: "Spanish is a language, not a format. If your company knows how great radio should sound, let us help you with the translation.
Myth: "There's already a Spanish broadcaster in my market, we won't have the talent / people to compete."
Truth: We've worked with some of the biggest companies in Spanish radio, trust us, you can compete and win!
Myth: "All Spanish DJ's have big voices and sound like Dracula!"
Truth: Uhh, we can help there too!
Here are some of the concerns we've heard in the past about broadcasters before they got into Spanish radio. As silly as some of these sound, we've actually heard 'em!
This page is maintained by Vampiro Consulting Corporation, Miami Florida
 |
 |
 |
 |
 |
 |
 |
 |